Recently, I spoke with my sister about logos. We were talking about the Holiday Inn rebrand. I was saying that for many companies, routine brand updates are essential. However, one company that we both agreed looks good no matter what is Coca-Cola. Despite its age, it has such a fresh look. Of course, this can be attributed to their unique commercial and print ads, however, I believe that Frank Mason Robinson did something great with Coca-Cola's logo. I don't regularly like script typefaces, but this is one that I can get down with. Hit the jump for some classic and recent Coca-Cola advertising.
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