So, apparently, AOL—excuse me, Aol. has rebranded. That's right. That is a period after Aol in upper & lower case. This is the creation of Wolff Olins and I must say that I am disappointed that a company with over 500 big name clients and plenty of great design ideas would settle for something like this. However, it is what it is. We can only hope they make it look good...somehow.
Image and article via Guardian
Recently, I spoke with my sister about logos. We were talking about the Holiday Inn rebrand. I was saying that for many companies, routine brand updates are essential. However, one company that we both agreed looks good no matter what is Coca-Cola. Despite its age, it has such a fresh look. Of course, this can be attributed to their unique commercial and print ads, however, I believe that Frank Mason Robinson did something great with Coca-Cola's logo. I don't regularly like script typefaces, but this is one that I can get down with. Hit the jump for some classic and recent Coca-Cola advertising.
So, apparently, AOL—excuse me, Aol. has rebranded. That's right. That is a period after Aol in upper & lower case. This is the creation of Wolff Olins and I must say that I am disappointed that a company with over 500 big name clients and plenty of great design ideas would settle for something like this. However, it is what it is. We can only hope they make it look good...somehow.