Let me just be upfront. I am not a fan of psychology. It was never as interesting as sociology, and some of the discussions about psychology become so convoluted. However, there are some experiments that show just how powerful the field is. I think that most of us prefer to fit into the crowd—to go with the flow. Why is that? What is so bad about being different? This video below shows a very entertaining result of what a crowd can cause. Why do you think the targets didn't uphold their own view. Doesn't it make you wonder if you would also change your direction? What if this was about a belief instead? Do you still think the target would change their mind?