Thursday, June 28, 2012

Thrilled that it's for real

Let's start this post off with a few points:

1. Nicky Bronner was 13 when his mission to "unjunk™" candy began.
2. Nicky's dad, Michael Bronner, is a millionaire, entrepreneur, and angel investor. 
3. Nicky has started his own line of candy that is better for you than the other major candy companies.

I know what you're thinking now. Unreal? Exactly! Nicky Bronner's argument over Halloween candy led to the creation of a candy line created without the oils and syrups that are so typical of the candy industry in general. No more colors like Red No. 5 (or 2 or whatever). Nicky's vision led him to join forces with noted gastronomers, nutritionists, celebrities, and more to create confections that are made from real ingredients. No preservatives, no "junk," just good old fashioned sweets. 

For more information about the Unreal mission and brand, visit their website. Get your fix now at CVS, Michaels, and Walgreens. If you can wait for July, Target should carry it then. I can't wait to try it and I will be posting an update once I've tasted this for myself.

(via The Wall Street Journal)

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